Game Thinking

A mindset to change the industry's Image of man

Game Thinking

Game Thinking is the art and science of engaging customers on a compelling path to mastery.

It's a mind

It is the mindset behind Growth Gamification and stands for the knowledge that humans show remarkable behaviour when certain mechanisms determine general conditions. In this particular case: game-like conditions.

It is the act of boiling human nature down to the fundamental parts that seem to have accompanied us since the beginning of time:

To look for situations where we voluntarily try to overcome unnecessary obstacles.

In other words: playing, doing sports, pursuing a hobby.

play-like conditions

Games, sports and hobbies have one thing in common above all: the constant confrontation with challenges that are neither too easy nor too difficult. Automatically searching for the ideal balance between challenge and ability that promises optimal learning. Our personal path to mastery.

Game Thinking stands behind the methodologies we use for the implementation of Growth Gamification. This way we do not lose sight of the clear focus on the user. The human-centered design.


It's a kind of

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