Articles on behavioral design, intrinsic motivation, and the question of why people in organizations do what they do. And what changes when you understand the system.
Why points and rewards programs are built on a neurobiologically false model of motivation, and what genuine customer loyalty through autonomy, competence, and social relatedness actually requires.
Read articleWhy classic loyalty programs fail in the AI agent era. What the Zero Moment of Agency means and which three dimensions actually determine brand loyalty.
Read articleWhat Sapolsky, Fishbach, and Csikszentmihalyi say about points and badge systems, and why the incentive architecture of reward systems is neurobiologically built upside down.
Read articleWhy AI rollouts so often miss the human entirely, even when the tool itself is brilliant. What Psychological Debt means, how six silent dimensions prevent adoption, and what organizations can concretely do about it.
Read articleEveryone wants long-term impact. Investment still goes to what can be measured immediately. Why that is a system error, what Trajectory Design means, and what the difference between a moment and an experience actually costs.
Read articleCan we design systems that manipulate people for their own good? An exploration of behavioral design's most uncomfortable question and why the answer matters more than any elegant solution.
Read articleWhy workshops on openness and trust so often fail to change behavior. What the acoustic environment has to do with the amygdala, and why no culture program can compensate for what the room is constantly draining.
Read articleBehavioral Design is not a manipulation technique and not a nudge checklist. It is a design discipline that takes human behavior seriously. What it means, and why it is becoming increasingly relevant for organizations right now.
Read articleEngaginglab GmbH
Lambertusweg 12
97199 Ochsenfurt
Germany
Roman Rackwitz (Managing Director)
Email: roman@engaginglab.com
Website: engaginglab.com
Roman Rackwitz (address as above)
The contents of this website have been created with the greatest possible care. However, no guarantee can be given for the accuracy, completeness and topicality of the contents.
As of: April 2026
Engaginglab GmbH
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Germany
Email: roman@engaginglab.com
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