We look at how people really use your product. Then we design the user journey so they come back without a permanent reward.
of the loyalty programmes US consumers belong to are not actively used. Of more than 20 memberships, about 11 are active.
of an e-commerce app's users are still active 30 days after installing it.
Hardly anyone complains, they simply do not come back. The reason is rarely the product but the everyday life around it, and almost always at one of three points.
The old way is the easier one. Anyone who wants to use your product has to decide for it again every time, until one day they stop.
What gets rewarded is often the purchase that would have happened anyway. When the reward ends, the behaviour sadly ends with it.
Nobody sees their own progress. What shows no progress feels like standing still, and people give up on standing still.
From your data, your programme terms and conversations with real users we see where the user journey breaks off and why.
Goals, feedback, progress and challenge go where they are missing. We use game mechanics only where they really help.
More people come back, even when no reward is on offer. And you see which reward actually makes a difference.
We clarify which behaviour your users should show and what stops it today. Then we design the matching user journey along the Drive Method. You can also commission the diagnosis on its own.
We accompany your product team in day-to-day operations, read user behaviour continuously and improve the user journey from release to release. At least two, ideally four quarters.
Launching an app, a feature or a customer programme soon? We check beforehand whether it holds in your users' everyday life. You receive the report five working days after the last conversation.
A selection from recent years.
A practical user journey for the app of a household appliance maker, with challenges, feedback and progress.
Loyalty programmes for retail, banks and communities.
Ongoing support for a startup's product team, month by month, on growth and game mechanics.
Target behaviour, habit change and app use for health behaviour. And lasting habit building.
User journey of an app for personal development: a path to mastery that carries beyond short-term rewards.
Playful development and growth of consumption and participation in communities.
"Through targeted questions and his relaxed manner, Roman managed to bring all participants to the same level and arrive at results everyone could follow."
The conversation always starts with one concrete behaviour: what should your users do, and what do they do today instead?
Engaginglab GmbH
Lambertusweg 12
97199 Ochsenfurt
Germany
Roman Rackwitz (Managing Director)
Email: [email protected]
Website: engaginglab.com
Register court: Amtsgericht München (Munich Local Court)
Registration number: HRB 180976
VAT ID pursuant to § 27a UStG: DE267481306
Roman Rackwitz (address as above)
The contents of this website were created with the greatest possible care. However, no guarantee can be given for the accuracy, completeness and timeliness of the contents.
As of: November 2026
Engaginglab GmbH
Lambertusweg 12
97199 Ochsenfurt
Germany
Represented by: Roman Rackwitz
Email: [email protected]
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