New book:
The Drive Method™
The book about the revolutionary approach to intrinsic motivation design
New book:
Help with the design of the cover
We are finalizing the book cover for the Drive Method and we want to hear what you think! Do you have any ideas or suggestions? Please let us know. Maybe you'll even make it into the book itself.
What it's all about
This book is not just about motivation. It's about rethinking engagement, creating real impact and moving away from outdated, reward-oriented models. Whether you're a strategist, designer or leader, The Drive Method gives you the tools to create sustainable, self-directed motivation systems.
A new perspective on motivation
Understand why traditional extrinsic rewards fail and how self-directed behavior design leads to lasting engagement.
Actionable frameworks
Get to know the Drive Method and learn how you can apply it in the fields of business, education and product design.
Scientifically sound insights
Discover key principles from self-determination theory, flow and behavioral economics that continue to be ignored by the industry.
Practical strategies
You will receive a step-by-step guide to designing motivational systems that empower rather than manipulate.
It is clear from the outset that Roman's enthusiasm for gamification is authentic and infectious. His presentations are vivid and Roman offers concrete arguments and tools for situations in which one or the other has certainly found themselves in their professional environment with customers and employees.
Jens Rusitschka
Product strategy and user experience
My absolute recommendation! I devoured the gamification course by Roman Rackwitz. With his introductory course, Roman Rackwitz has succeeded in presenting the underlying positive view of human nature and the scientific principles in a practical and understandable way. There are clear decision-making aids, tangible practical tips and examples to apply.
Lita Haagen
Communication
Engagement design is more than just awarding and rewarding points. Roman Rackwitz shows comprehensible ways in which gamified paths can be made possible in a practical way in software design, in education and also in marketing and sales. Somehow, this was exactly what I always wanted to see gamification as. But I've always lacked a grip with the approaches and resources available so far.
Oliver Marugg
Senior Manager Business Development
A book to take a fresh look at the framework conditions for commitment and motivation.
Engaginglab GmbH
