Action infrastructure, since 2009

Whether people act differently is decided not by the rollout but by the Monday after.

We check the action infrastructure around your programme before rollout and show you where it outvotes the new behaviour.

That applies to new apps and features, customer programmes, software and AI rollouts, learning programmes and change initiatives.

Fixed fee € 9,000  ·  report five working days after the last conversation

More training
34%

of employees still apply what they learned one year later, as estimated by training managers.

Saks & Belcourt, 2006
More software
95%

of organisations get no measurable return on their investment in generative AI.

MIT NANDA, 2025
The transfer break

New behaviour does not disappear, it gets outvoted.

Everyday life speaks louder than any e-learning module, memo or campaign. Where it does so can be found, almost always at one of three points.

Defaults

The old way is the preset one, in the ticketing system just as in the ordering process. Anyone who wants the new way has to decide against the default every single time, until one day they stop.

Incentives

The old behaviour keeps getting rewarded, for employees through their target agreement, for customers through the discount that arrives anyway.

Visibility

Nobody sees whether anyone does it differently. What nobody sees does not count as normal, and what is not normal nobody does alone.

€ 355,000

The training worked, Monday didn't.

400 employees at roughly € 1,347 of training per head comes to about € 540,000 a year. If the estimate of one third still applied holds, around € 355,000 of it stays in the seminar room. The same break shows up in change pilots, in software and AI rollouts and in customer programmes where customers diligently collect points and still buy as they always have.

Monday Test · before rollout

Will your programme hold on Monday?

The Monday Test is made for programmes that launch in eight to 16 weeks. We review what belongs to you: your brief to the agency, your KPIs, your target agreements and six conversations with employees or customers who are meant to use what is new.

01

Submit

You upload your documents, name six volunteers and take 30 minutes for the kick-off.

You receive fixed conversation dates and with them a fixed delivery date.

02

Review

You make six 30-minute conversations with employees or customers possible.

You receive a review against five fixed checkpoints, backed by documents and conversations.

03

Report

You take 60 minutes for the handover.

You receive a confidential report with a verdict, five measures and a forecast.

VerdictRelease

The programme holds on Monday. You receive the release note, which you can pass on.

VerdictRelease with conditions

It holds if you fix things before launch. Every condition lies in your hands, and once the conditions are met the release note follows.

VerdictNo release

You receive a review note "Stopped before launch". A repeat review of the open points within three months is included in the fixed fee.

Fixed fee
€ 9,000
net · plus VAT

An AI assistant for 1,400 workplaces costs around € 500,000 in licences a year. If it actually takes work off only 30 percent of those desks, every effective licence costs more than three times as much. The Monday Test costs less than 2 percent of that budget.

DeliveryYou receive the report five working days after the last of the six conversations, or it is free.
Your effortAround four hours: documents, six volunteers, a 30-minute kick-off and a 60-minute handover.
PaymentInvoice on order, due by the handover.
ConfidentialThe report goes only to you, with every status. What you pass on is the release note.
Follow-upIn week 12 after rollout, at its own fixed fee. If a checkpoint that the release note lists as holding does not hold there, the follow-up check is free.
AfterwardsWe only propose a design if the follow-up check measures a transfer break.
Who judgesRoman Rackwitz, in behaviour design since 2009 and author of The Drive Method.

We sell no programmes and take no money from programme providers. That is why our verdict can also say that the problem is not everyday life but the programme itself.

If something is already running

Diagnosis first, then the build.

If a programme is already running and not working, or none is planned yet, the work begins with the diagnosis. A prescription without a diagnosis is not something we sell.

Diagnose and build

Behavioral Experience Design

We run the diagnosis with your leadership team and then build, along the Drive Method, the tool that fits each behaviour. The diagnosis at the start can also be commissioned on its own.

from € 35,500
net · diagnosis and design
Request a call
Ongoing operation

Behavioral Architect in Residence

We analyse behaviour continuously in operation, build the capability in your teams and connect the system to your KPIs. The engagement runs for at least two, ideally four quarters.

from € 28,800
net · per quarter
Discuss fit
References

"Through targeted questions and his relaxed manner, Roman managed to bring all participants to the same level and arrive at results everyone could follow."

Daniel Wanschalöm Janke · Technical Co-Founder BRIVE

Frequently asked

What you want to know before we speak.

Only you. The report goes confidentially to the person who commissions the Monday Test, with every status. For management, procurement or the agency there is the release note. It is only issued once the conditions are met, and it names only what was found and fixed before launch.
Then you receive a review note "Stopped before launch", which you can pass on. It shows that you found a risk before rollout instead of having to explain it after rollout. A repeat review of the open points is included in the fixed fee if it takes place within three months. There is no release only if the Monday behaviour itself breaks or a condition cannot be met before launch.
We hold the conversations with volunteers and evaluate them anonymously. You receive the interview guide and a page for the works council in advance, so it can see the conversations before they start.
Because it ends with a verdict we stand behind. We read your documents, talk to six people who are meant to use what is new and review the programme against five fixed checkpoints. You receive the report five working days after the last conversation, or it is free. If a checkpoint that the release note lists as holding does not hold at the follow-up check, the follow-up check is free. Measured against the budget a rollout ties up, the fixed fee is small: for an AI assistant on 1,400 workplaces and around € 500,000 in licences a year, it is less than 2 percent.
The Monday Test is a standalone product with its own fixed price, not an entry point into a larger package. We only propose a design afterwards if the follow-up check in week 12 after rollout measures a transfer break. Whether further collaboration follows is determined solely by what the follow-up check shows.
Action infrastructure is Engaginglab's term for the environment in which people act: defaults in tools and processes, incentives, approvals, metrics, roles and visible norms. Every company has one, mostly unplanned, and it decides whether new behaviour from a training, serious game or customer programme is carried into everyday life or outvoted. Unlike transfer management, which works on the person through reminder emails, transfer coaching or learning buddies, Engaginglab works on this environment. The point at which new behaviour breaks off in everyday life is what we call the transfer break.
Contact

Setting the baseline.

Where do you need people to act differently, and the obvious fix is more training, more rewards or more software? The conversation always begins with a concrete behaviour that needs to arrive in everyday life.

For the Monday Test, so the first call stays short

We will send you the sample report by email.