The workshop on the drive method
Engagement design is more than just awarding and rewarding points. Roman Rackwitz shows comprehensible ways in which gamified paths can be made practical in software design, in education and also in marketing and sales.
Oliver MaruggSenior Manager Business Development 
About the workshop
Would you like to increase productivity, innovation and commitment in your company?
Discover how leading organizations are driving success by harnessing intrinsic motivation - the key to unlocking autonomy, mastery and purpose in the workplace.
Engaginglab GmbH has helped companies from various industries to create meaningful change with its Drive Method. Now we are making our expertise available to you in our exclusive workshops on intrinsic motivation.
Almost two YEARS OF SUCCESSFUL WORKSHOPS FOR GLOBAL CUSTOMERS
WILL YOUR BRAND OR YOUR COMPANY PROFIT from it?
- How to use behavioral economics tools to overcome engagement challenges.
- The art of designing intrinsic performance journeys that are tailored to the needs of your team.
- Proven framework for building scalable, sustainable interactions.
Engagement and retention are crucial to the long-term success of any brand. It is no longer enough to simply offer products or services - companies need to build relationships that inspire and retain customers and employees alike. With thoughtful engagement/retention design, you can create experiences that truly appeal to your target audience and keep them coming back for more.
In our workshop, you will learn how to develop strategies to maximize interactions with your brand and retain your customers and employees in the long term. We will teach you tried-and-tested methods to strengthen emotional connections, analyze user behavior and make data-based optimizations that make an impact.
This workshop is ideal for executives, marketing teams, product managers and HR experts who want to specifically anchor engagement and retention in their strategies. Our content is individually tailored to your goals and challenges.
WHAT YOU CAN EXPECT IN THE WORKSHOP
- How to use behavioral economics tools to overcome engagement challenges.
- The art of designing intrinsic performance journeys that are tailored to the needs of your team.
- Proven framework for building a scalable, sustainable engagement design.
This workshop goes beyond theory to provide practical tools and insights to effectively apply the Drive Method to your personal or professional journey. Engaging, practical and transformative - participants often describe it as an experience that creates clarity and motivation.
You will become part of a community of ambitious, like-minded people who share your pursuit of such human-centered design, giving you the opportunity to collaborate and network.
My team and I are committed to providing a workshop that is not only effective, but also one of the best investments you will make in your growth and future.
THE TOPICS OF THE WORKSHOP "THE DRIVE METHOD" INCLUDE:
- Basics of intrinsic motivation
- The psychology behind autonomy, competence and meaningfulness.
- Why intrinsic motivation is the basis for sustainable commitment.
- The Drive Method
- Understanding the role of the drive method within the overall process.
- The Behavioral Solution Matrix
- How behavioral economics is used to analyze and solve specific challenges.
- Selection of suitable tools and strategies based on specific objectives.
- The Intrinsic Performance Journey
- Development of a systematic approach to promote commitment and productivity through intrinsic motivation.
- Practical exercises for creating individual engagement journeys.
- Ethics and responsibility in gamification
- Dealing with the limits of motivational techniques.
- Ensuring that all approaches have a positive and sustainable effect.
- Measurability and implementation
- KPIs and metrics to evaluate the success of intrinsically motivated systems.
- Creation of a concrete implementation plan for the application of the Drive Method.
- Practical examples and applications
- Successful case studies from various industries.
- Practical exercises to develop an applicable concept for your own company.
Testimonials
It is clear from the outset that Roman's enthusiasm for gamification is authentic and infectious. His presentations are vivid and Roman offers concrete arguments and tools for situations in which one or the other has certainly found themselves in their professional environment with customers and employees.
Jens RusitschkaProduct strategy and user experience 
My absolute recommendation!
I devoured Roman Rackwitz's gamification course. Why is that? With his introductory course, Roman Rackwitz has succeeded in presenting the underlying positive view of human nature and the scientific principles in a practical and understandable way. There are clear decision-making aids, tangible practical tips and examples and many opportunities to test the newly acquired knowledge on your own experiences and apply it to your own life.
Lita HaagenStoryteller 
Roman is THE specialist for gamification and behavioral economics. His vision and experience make him extremely valuable to the industry.
Nicolas BabinExpert World Economic Forum 
I had no idea about gamification before I attended Roman's course. In the first introductory session, when Roman explained the basics of gamification, I immediately became interested in the topics he was talking about. The idea of transferring the style of man-made games to other areas of business blew me away.
Javier SabaterBusiness Administrationin Data Science 
I must have just mentioned Roman's name 20 times in a 1-hour presentation on gamification. He has taken my gamification "game" to a whole new level. Through our clashes and through his wonderful courses.
His insights, new perspectives and tangible examples are worth their weight in gold.
Thorsten NiemeyerFounder Linvelo 
Engagement design is more than just awarding and rewarding points. Roman Rackwitz shows comprehensible ways in which gamified paths can be made possible in a practical way in software design, in education and also in marketing and sales.
Somehow, this was exactly what I always wanted to see gamification as. But I've always lacked a grip with the approaches and resources available so far.
Oliver MaruggSenior Manager Business Development
Current workshops
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Learn how the Drive Method transforms cognitive excellence by focusing on the factors that lead to long-term success, engagement and personal competence.
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Clarify your engagement strategy early and save time, money and effort. After this workshop, you can make an informed decision about which type of behavioral intervention is right for you: Nudging, reward program, pricing psychology, gamification, serious game, framing, etc.
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In a world where technology is increasingly adapting to humans, the integration of AI in gamification design marks a turning point: hyper-personalization is becoming the new normal. This workshop shows how you can use AI to design individual user journeys that go far beyond static, linear journeys - intuitive, intent-based and flexible.
About ROman Rackwitz
Roman Rackwitz is an internationally recognized figure in the field of gamification. A decade ago, he was recognized by Rise.Global as one of the top 10 experts worldwide. Especially in the business and corporate context, he is known for teaching, consulting & designing interactions to increase engagement and commitment. For employees and customers.
With his school of thought of the 'non-skinnerian' approach, he offers an alternative to the traditional extrinsic approaches to motivation, such as rewards, points, badges, ranking lists and output-driven incentives, which are being phased out. Especially in the context of knowledge-based productivity, as opposed to industrial productivity, 'easier, faster and rewarding' no longer works effectively to increase motivation.
Roman shares his knowledge and practical implementations of gamification and is regularly invited as an expert in media such as TV, radio and print. He offers transparent insights on social media such as YouTube and LinkedIn, supported by webinars, lectures, workshops and an active community. He is an honorary lecturer at universities in Switzerland and Germany and is known for his appearances in established formats such as 'W wie Wissen' Galileo, ZDF, t3n, and more.
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