Monday Test · before launch

You only see a programme's most expensive mistake on the Monday after.

The Monday Test finds it beforehand. We review your app, your customer programme or your learning programme eight to 16 weeks before launch. Then we show you where everyday life outvotes the new behaviour.

Request the Monday Test Request a sample report

Fixed fee € 9,000  ·  Report five working days after the last conversation

Process

How the Monday Test works.

The Monday Test is made for programmes that launch in eight to 16 weeks. We review what belongs to you: your brief to the agency, your KPIs, your programme terms or target agreements and six conversations with customers, users or employees who are meant to use what is new.

01

Submit

You upload your documents, name six volunteers and take 30 minutes for the kick-off.

You receive fixed conversation dates and with them a fixed delivery date.

02

Review

You make six 30-minute conversations with customers, users or employees possible.

You receive a review against five fixed checkpoints, backed by documents and conversations.

03

Report

You take 60 minutes for the handover.

You receive a confidential report with a verdict, five measures and a forecast.

VerdictRelease

The programme holds on Monday. You receive the release note, which you can pass on.

VerdictRelease with conditions

It holds if you fix things before launch. Every condition lies in your hands, and once the conditions are met the release note follows.

VerdictNo release

You receive a review note "Stopped before launch". A repeat review of the open points within three months is included in the fixed fee.

Fixed fee
€ 9,000
net · plus VAT

Suppose a new loyalty programme costs € 500,000 in its first year for platform, agency and rewards. If only half the members really use it, every active member costs twice as much. The Monday Test costs less than 2 percent of that budget.

Request the Monday Test Request a sample report
DeliveryYou receive the report five working days after the last of the six conversations, or it is free.
Your effortAround four hours: documents, six volunteers, a 30-minute kick-off and a 60-minute handover.
PaymentInvoice on order, due by the handover.
ConfidentialThe report goes only to you, with every status. What you pass on is the release note.
Follow-upIn week 12 after rollout, at its own fixed fee. If a checkpoint that the release note lists as holding does not hold there, the follow-up check is free.
AfterwardsWe only propose a design if the follow-up check measures a transfer break.
Who judgesRoman Rackwitz, in behaviour design since 2009 and author of The Drive Method.

We sell no programmes. That is why our verdict can also say that the problem is not everyday life but the programme itself.

Frequently asked

What you want to know before the Monday Test.

Only you. The report goes confidentially to the person who commissions the Monday Test, with every status. For management, procurement or the agency there is the release note. It is only issued once the conditions are met, and it names only what was found and fixed before launch.
Then you receive a review note "Stopped before launch", which you can pass on. It shows that you found a risk before rollout instead of having to explain it after rollout. A repeat review of the open points is included in the fixed fee if it takes place within three months. There is no release only if the Monday behaviour itself breaks or a condition cannot be met before launch.
For apps and customer programmes, with six customers or users you invite; for programmes for employees, with six volunteers. We evaluate every conversation anonymously. Where employees are involved, you receive the interview guide and a page for the works council in advance, so it can see the conversations before they start.
Because it ends with a verdict we stand behind. We read your documents, talk to six people who are meant to use what is new and review the programme against five fixed checkpoints. You receive the report five working days after the last conversation, or it is free. If a checkpoint that the release note lists as holding does not hold at the follow-up check, the follow-up check is free. Measured against the budget a rollout ties up, the fixed fee is small: for a loyalty programme that costs € 500,000 in its first year, it is less than 2 percent.
The Monday Test is a standalone product with its own fixed price, not an entry point into a larger package. We only propose a design afterwards if the follow-up check in week 12 after rollout measures a transfer break. Whether further collaboration follows is determined solely by what the follow-up check shows.
Contact

Setting the baseline.

Where do you need people to act differently, and the obvious fix is more rewards, more features or more training? The conversation always begins with a concrete behaviour that needs to arrive in everyday life.

Book a first call directly [email protected]
For the Monday Test, so the first call stays short

We will send you the sample report by email.